Privacy Policy

Last Updated: April 02, 2025

Alaxu Ltd (“Alaxu,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website (https://www.alaxu.tech) or use our digital marketing and solutions services. We comply with applicable data protection laws, including the Personal Data (Privacy) Ordinance (Cap. 486) of Hong Kong.

1. Information We Collect

We may collect the following types of information:

• Personal Data: Name, email address, phone number, business name, and address provided when you request a consultation, sign up for services, or contact us.
• Business Data: Website URLs, analytics data, marketing preferences, and other information you provide for us to perform our services.
• Usage Data: Information about how you interact with our website, such as IP address, browser type, pages visited, and time spent, collected via cookies and similar technologies.
• Payment Data: Billing details (e.g., bank account or credit card information) processed through secure third-party payment providers.

2. How We Collect Information

• Directly from You: When you submit forms, request reports, or communicate with us.
• Automatically: Through cookies, web analytics tools (e.g., Google Analytics), and tracking technologies on our website.
• From Third Parties: Such as social media platforms or analytics providers, where permitted.

3. How We Use Your Information

We use your data to:

• Provide and improve our services (e.g., SEO reports, web development).
• Process payments and manage client relationships.
• Communicate with you about your account, services, or inquiries.
• Analyze website usage and optimize our marketing strategies.
• Comply with legal obligations or protect our rights.

4. Legal Basis for Processing

We process your data based on:

• Contract: To fulfill our service agreements with you.
• Consent: Where you opt-in (e.g., for marketing emails).
• Legitimate Interests: For business operations, such as improving services or analyzing usage.
• Legal Obligation: To comply with applicable laws.

5. Sharing Your Information

We may share your data with:

• Service Providers: Third parties (e.g., hosting providers, payment processors) who assist us, bound by confidentiality obligations.
• Legal Authorities: If required by law or to protect our rights.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, with notice to you where required.

We do not sell your personal data to third parties.

6. Data Security

We implement reasonable technical and organizational measures to protect your data from unauthorized access, loss, or misuse. However, no system is completely secure, and we cannot guarantee absolute security.

7. Your Rights

Under applicable law, you may have the right to:

• Access, correct, or delete your personal data.
• Object to or restrict certain processing.
• Withdraw consent (where applicable).
• Request data portability.

To exercise these rights, contact us at support@alaxu.tech. We will respond within a reasonable timeframe, subject to legal requirements.

8. Data Retention

We retain your data only as long as necessary for the purposes outlined in this policy, or as required by law. For example:

• Client data is kept for the duration of our business relationship and up to 7 years thereafter for tax purposes.
• Usage data may be retained for up to 2 years for analytics.

9. Cookies and Tracking

Our website uses cookies to enhance user experience and analyze traffic. You can manage cookie preferences through your browser settings. For details, see our (to be created separately if needed).

10. International Transfers

Your data may be transferred to and processed in countries outside Hong Kong (e.g., for cloud hosting). We ensure such transfers comply with applicable data protection laws, using safeguards like standard contractual clauses where necessary.

11. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for their privacy practices, and this policy does not apply to them.

12. Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted on our website with the “Last Updated” date. Continued use of our services after changes indicates acceptance.

13. Contact Us

For questions or concerns about your privacy, contact our Data Protection Officer at:

• Email: support@alaxu.tech
• Phone: +852 61588111
• Address: RM D07, 8/F Kai Tak Fty Bldg, No. 99 King Fuk St, San Po Kong, Hong Kong